Which Videos Should You Make For Your Business?
They say that a picture is worth a thousand words. Well, it has been calculated that a
1-minute video is worth as much as 1.8 million!
Videos are far more likely to reach audiences than text posts as they are naturally more engaging and require less effort to consume. It has also been found that visitors spend nearly twice as much time on a website with a video compared to a website without one.
Want to make videos for social media but don’t know where to start? Here are some ideas.
Which Videos Perform the Best
Here are a couple of the video ideas that perform the best on social media:
How-to Videos: Studies have shown that more than half of all social media users are looking for videos that will teach them something. When trying to learn something it is by far easier to learn by watching rather than reading. Food brands may want to post follow along recipes, while construction or landscaping businesses may want to post some DIY tutorials.
Behind-the-scenes: The second most sought after videos are behind-the-tutorials. People like to take a peek behind the curtain. These videos are great for showing your human side, the personality that is solely unique to you and your employees. Office tours are popular options, as are videos that show the process of your product being made.
Comedy: Never underestimate the power of entertainment. The Wendy's Twitter account gained huge amounts of traction after they started posting tweets trash-talking other fast-food brands, something unheard of at the time. Short comedic videos are great for gaining new viewers, as those who mightn’t be interested in what you're selling will still be in the mood for a laugh. The next time they’re looking for what you provide, you will be the first one they think of.
User Generated Content: Turns out you don’t even need to be making your own videos to be posting them. User Generated Content is becoming more prevalent every day. User Generated Content is videos and images of your product or service that are being shared by your customers. You can then (with their permission) share those posts on your own page. It’s been shown that brands that use UCG have seen an average of a 20% increase in their profits.
Tips for Making Videos
If you want a more in-depth look on how to make videos perfect for social media, you can read all about that here. In the meantime, here are some basic tips:
Keep it short: People’s attention spans grow infinitely shorter when using social media. The best performing videos across Facebook and Twitter are 60-90 seconds long. The second-best performing are 30-60 seconds long.
Invest in Proper Equipment: You need to be making high quality videos, these videos are representing your business, after all. If you cannot afford a quality camera, you’re in luck. Most modern smartphones are equipped with surprisingly decent cameras. A good camera alone isn’t enough, however. You may need to invest in other equipment such as lavalier microphones, gimbals, or lights. That being said, you’re not shooting a feature film so it's probably best to buy the cheapest versions you can find. You might be surprised what you can buy for a few hundred dollars.
Perform to Your Audience:
Keep an eye on the analytics of which videos perform best and focus your efforts on these. HOWEVER, don’t just stick to one form of video once you’ve found your best performing formulae. Variety in social media posts is a huge factor in attracting viewers.
In Summary
Videos are one of the best forms of marketing your business. Just remember to keep it short, simple and high quality.
Little Pig Consulting are experts at creating interesting videos for businesses. Whether your looking to have one made or merely for advice on how to make the best videos you can, you can
book a free 45-min consultation with the best business coach near you today.
