By Clayton Menyweather
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02 May, 2023
Search Engine Optimization (SEO) is the process of optimizing your website so that it appears higher in search engine results when someone searches for something related to your business. By making your website more relevant and authoritative for specific search terms, you can attract more organic (non-paid) traffic to your site and improve your online visibility, ultimately driving more leads and sales. SEO involves various techniques, such as keyword research, content creation, and link building, to help improve your website's search engine ranking.