How To Make A Great Explainer Video
An explainer video can be a fantastic tool for your business. If you don’t know what an explainer video is, or why you might want one, you can read all about it here.
In essence, an explainer video is a short video that explains the product or service your business offers to people.
If you’ve never made an explainer video before, there are a few things to keep in mind to help you make the best video you can.
Keep It Short
You’re not making a documentary here. You’re only going to be able to keep your audience’s attention for a short time. Your explainer video should only be a minute or two long, three minutes tops.
What, How and Why
When making an explainer video there are three questions you need to answer. What, how and why? Or more specifically:
- What is the audience’s problem?
- How will your product or service fix it?
- Why should the audience choose you?
One pitfall that people often find themselves in an explainer video is getting caught up in the how. It might be tempting to show off all your bells and whistles but try to avoid getting too specific, keep it broad. Rather than going too in depth on ‘how’ you will solve your clients’ problems, focus on the ‘why’ your business is the one for them.
Include A Strong Call To Action
You want the viewers to act immediately after watching. Use verbs that encourage the viewers to act; click here, buy now, call today!
Avoid making more than one call to action. Don’t end your video asking them to watch other videos or to like and subscribe, stick to the one thing you want them to do, which in this case would be contacting you.
In fact, while you should still have the call to action at the end of the video it might also be a good idea to present it earlier and repeat it at the end. Studies have shown that people often stop watching a video roughly 15 seconds before the actual end.
Make It High Quality
This video is going to be how you present your business. If the video is poor quality, then the natural assumption is you provide a poor-quality service. When filming your video make sure to put no small amount of effort into scripts, filming and editing.
An often-used alternative is an animated video. Animated explainer videos are very common as animation is a good way of explaining simple concepts while keeping your video interesting and visually appealing.
Match The Video To Your Audience
Make sure the style and tone of the video matches the audience you are trying to connect with. If you’re advertising for a wedding service, you're not going to have your presenter wearing jeans and a ratty t-shirt. If you're advertising for an extreme sports competition, you're not going to play classical music in the background. Think of the kind of people you are advertising for and tailor the video to them.
In Summary
Explainer videos are a fantastic form of videos for any business to generate activity online. If you keep the above ideas in mind, you can start making your own high-quality explainer videos in no time. For more advice on how to make great online videos, check this out!
Want help from experienced video professionals? Talk to Little Pig Consulting. Book a free 45-min consultation today.
