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Social Media Management

"Through effective social media marketing, you can attract new customers to your business and build strong relationships with existing customers."

There are a number of advantages to forming a strategy with a social media marketing agency for small business. 


Marketing for social media can help you promote your business in ways that otherwise wouldn’t be possible with a limited budget and is faster and easier to use than other marketing methods. 


It is more personal than other forms of marketing and allows you to really connect with your customers and increases your reach, allowing you to market to your local area, regionally or even globally.

The Numbers You Need to Know

71%

Australians have an active social media account. That's 18 million people.

33%

Australians state they look at social media when looking for information on a brand.

2-3

Is the number of networks businesses should be active in and distributing content.

Social media marketing in Toowoomba is the new norm and if you're not harnessing the power of social media platforms, it's like opening a business and not telling anyone.

At Little Pig Consulting we want to help you develop a Toowoomba social media marketing plan to reach customers effectively, increase engagement, build your brand reputation and ensure you are getting the most out of your social media efforts. 


We are an experienced business marketing agency with proven strategies for Toowoomba social media marketing. We specialise in small business marketing and consulting. We achieve results by brainstorming with you to develop a customised Toowoomba social media strategy that ensures you have a presence on all the right platforms for your brand. 


We continue to work closely with you to ensure your brand stands out creating content that is unique, effective and captivating. Our aim is to increase engagement and ensure consumers communicate about your business with their friends. If you're looking help with social media management in Toowoomba and surrounding areas, you've come to the right place.


Contact us for your free 45 minute consultation today.

  BUSINESS COACHING — LOGO DESIGN — SOCIAL MEDIA MARKETING — VIDEO PRODUCTION — WEBSITE DESIGN — BUSINESS COACHING — LOGO DESIGN - SOCIAL MEDIA MARKETING — VIDEO PRODUCTION — WEBSITE DESIGN — SUPPORTIVE SERVICES — BLOG WRITING — BRAND DESIGN — CAPABILITY STATEMENTS — EMAIL MARKETING — GRAPHIC DESIGN — PROFESSIONAL PHOTOGRAPHY — SEARCH ENGINE OPTIMISATION — WEB FORMS — WEBSITE MAINTENANCE

Social Media Portfolio

Toowoomba Social Media Marketing Strategy

Our simple process for creating your social media campaign is based on research. We constantly revaluate and improve our approaches based on analytics so you can rest assured we are keeping up-to-date with Toowoomba social marketing trends.

Step 1

Set goals based on where the customer is in their journey through the marketing funnel.

Step 2

Research your target audience and determine their preferred platforms.

Step 3

Create a content strategy based on your specific audience and create content they'll love.

Grow your Brand

By educating ourselves on your business, competitors and opportunities, we can then grow your presence across various channels using multiple mediums of business marketing. 


Let us handle your social media management for you. Our graphic designers and content creators work on campaign building, creating customer-driven content, writing associated copy for posts and scheduling it where your audience will see it. 


From graphic design, GIF animation, video, photography, branding and identity – we’ve got you covered. If you would like to discuss how you can make social media work for your business book in for your free 45min consultation today!

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Our Social Media Packages

Bronze

Perfect for small business

Up to 8 posts per month


Post text & images curated 

Monthly social reporting

Content planning  & approval

Scheduling to ONE social platform

Silver

Perfect for growing business

Up to 14 posts per month


Post text & images curated 

Monthly social reporting

Content planning & approval

Scheduling to ONE social platform

Gold

Perfect for larger business

Up to 20 posts per month


Post text & images curated 

Monthly social reporting

Content planning & approval

Scheduling to ONE social platform

Some Common Questions About Social Media Marketing in Toowoomba

  • Q: How do I identify the right social media platform for my target audience?

    A: Selecting the right platform for your Toowoomba social media marketing plan requires understanding your target audience. Consider factors such like their age, interests and behaviours. 


    For example, younger audiences may spend their time on TikTok or Instagram while professionals might prefer LinkedIn. 


    You can even look at your competitors. Check out where they are active to figure out which platforms will create the best engagement for your similar business.

  • Q: Should I focus more on organic social media growth or paid advertising?

    A: At Little Pig Consulting, we focus on organic social media growth because it builds long-term trust and a loyal community via authenticity.  Organic growth allows your brand to connect with your audience on a deeper level.


    However, we recognise that paid advertising has its place, especially for targeting specific audiences or achieving short-term goals. 


    A balanced approach often works best, only using paid campaigns to boost your reach when it's needed.

  • Q: What types of content tend to perform best on social media?

    A: The effectiveness of content varies depending on the platform and audience. Videos often see high engagement while infographics and carousels are great for delivering  information. 


    Personal stories and behind-the-scenes content tend to do the best on social media as they humanise your brand. These often boost interactions as family and friends of the  people featured in your content might like/comment/share it.


    At Little Pig Consulting, we try various formats to discover what resonates most with your audience and ensure the content doesn't get stale.

  • Q: What’s the best way to track the success of my social media strategy?

    A: Tracking success involves using analytics tools provided by platforms like Facebook Insights or Instagram Analytics to monitor performance. Third-party tools can also offer deeper insights and cross-platform comparisons. 


    Little Pig Consulting regularly review this data to help you refine your Toowoomba social media marketing strategy over time.

  • Q: How often should I post on social media to maintain consistent engagement?

    A: How much you post depends on the platform/s you're using, your target audience, and the amount of content you're willing to make/pay to have made. 


    For example, your Facebook may benefit from multiple daily updates, while your Instagram might thrive on fewer but higher quality posts. 


    Being consistent is more important than the amount of posts. It’s better to post three times a week reliably than to flood your feed every now and then. 


    Little Pig Consulting can help you to create a content calendar that will help you stay organised and maintain a consistent flow of quality content.

  • Q: How can I save time while creating content for Toowoomba social media?

    A: Efficient content creation begins with planning. You can create posts in batches and use scheduling tools to automate the publishing. Repurposing content is another helpful idea.


    You can transform a blog post into multiple upates for your social media, or sum up the main points with a video. Setting up templates for your graphics can also help speed things up while keeping it consistent.

  • Q: What are some ways to make my posts stand out on social media?

    A: Quality images with attention grabbing headlines can help your content stand out amoungst the noise in social media feeds. 


    Personalise your messaging to suit your ideal customer and experiment with mixing up your formats by using polls, challenges,or stories. 


    Creativity goes a long way in making your brand stand out and not go stale.

  • Q: How important are hashtags in social media marketing, and how should I use them?

    A: Hashtags increase the visibility of your content by categorising it so it's discoverable by users searching for specific topics.


    Research hashtags for your industry or audience while mixing popular and niche options. 


    Avoid overloading your posts with too many hashtags as this can come across as spammy. Focus on quality and relevance to your ideal client so you stand out to the right people.

  • Q: How do I balance promotional and non-promotional posts?

    A: Striking the right balance keeps your audience interested without overwhelming them with sales pitches. 


    The 80/20 rule works well. This means dedicating about 80% of your content to informative/entertaining/people-focused posts and about 20% to sales-y promotions.


    Show off your brand’s personality and provide entertainment for your community in most posts. Save the hard sells for specific offers and your followers will take them more seriously.

  • Q: How can social media generate sales for my business?

    A:  Regular engagement and offering value through content help convert casual followers into loyal customers. By constantly keeping your brand in their feed you will be the first company that comes to mind when they are ready to buy your type of product/service.

Recommended Supplementary Services

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Professional

Photography

Social media is a great place to showcase your product or services, we can offer you q uick studio or on location shoots with fast turnaround time.

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Web

Forms

Web Forms are a great way to establish relationships, qualify and capture prospective clients by building a form with a social media marketing agency for small business.

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Blog

Writing

Blogs are great to engage your audience and show your expertise in your field - Outsourcing blogs to us will assist help your SEO and client attraction with  attention holding blogs.

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Video

Production

Tell your story, highlight your business and capture customer testimonials in high quality videos that land on your website! Then share these on your socials!