What You Need to Know About Logo Design
In business, you’re trying to attract the right customers and make them fall in love with your brand - yes, it’s a bit like dating!
Think of your logo like the photo on your dating profile. It might be the first interaction that makes people take interest in your brand and want to know more about you. Alternatively, a poorly designed logo could be like a left swipe meaning you miss out on a potential new client/customer. So, it makes sense you want to be attractive to your audience.
A logo is something you want to get right as it is such an essential part of your brand. Your logo will appear on all your branding materials, it will stare back at your potential clients/customers from your website, packaging, business card, and signage. A solid logo design will communicate what you stand for as well as make a good first impression.
How to Design a Good Logo
In the ever-widening sea of brands and businesses, how do you make your brand stand out?
Here are a few tips to develop a stand-out logo:
- Find inspiration for your design.
- Check out the competition.
- Choose your design style.
- Find the right type of logo.
- Pay attention to color.
- Pick the right typography.
Define Your Brand Identity
Your logo should communicate your brand's identity. Think of your brand's logo as its face/identity. When you think of a brand, you think of its logo, the colours, and possibly even the font choices. To do this, you need to understand what your brand's core personality is. You need to consider what makes your brand unique and what your brand is about.
Make it Easy to Remember
The most important part of a logo is that it’s memorable, one that sticks in the mind long after seeing it. Thinking of the brand should conjure its logo to mind and vice versa.
More often than not, simplicity is key. Your brain is going to have trouble remembering an overly complicated design whereas a basic logo will more easily stay in the mind's eye. Think of the logos of some of the biggest brands in the world, brands like McDonald's, Nike, and Mercedes. What do all these logos have in common? It’s simple; simplicity.
Make it Different from What’s Already Out There
As we have already discussed, a simple logo is best. However, when every other business is already applying this principle, you need some way of standing out from the crowd.
A common grievance often expressed about logos today is that they are all starting to look the same. Take a look at the logos of these massive businesses.
Over the years, all these businesses have incorporated the same branding strategy of simplicity. Unfortunately, now their brands, their very identities, have become almost indistinguishable from each other.
How do you avoid this? Study the logo designs of your competitors. Is there a commonality there? Make sure you don’t fall into the same trap and simply add another name to the list. Do something different!
In Summary
A good logo design is crucial for making your brand stand out in a crowded market. A well-designed logo can attract interest and curiosity, while a poorly designed logo can lead to missed opportunities. To create a standout logo, find inspiration, understand your brand identity, focus on simplicity for memorability, and strive to differentiate your logo from competitors.
Logo Design is one of the many things Little Pig Consulting can help you with. Our graphic designers have extensive experience with logo design so book a free 45-min consultation with the best business coach near you.
