Video Testimonials - Yes You Need Them!
Clayton Menyweather • October 1, 2020
If you aren’t collecting testimonials, you need to be.
Testimonials sell; it’s a fact and because consumers are attracted to the human element that video brings, video testimonials are the most authentic and powerful marketing strategy for your business to use. Why are video testimonials so effective? Let’s look at some facts about consumer behaviour when researching products and services online.
The Stats
We know that we are influenced by others opinions to some extent, but have you ever wondered how much a video testimonials by a stranger actually impacts us when it comes to making decisions? Here are some stats that we thought you should know!
- 77% of people who read reviews before they make an online purchase. (Juniper Research)
- 79% of online shoppers trust online reviews as much as friends and family. (Bright Local)
- 85% of consumers read up to 10 reviews before feeling they can trust a business. (Search Engine Land)
- 89% Customer testimonials have the highest effectiveness rating for content marketing. (Social Fresh)
- 90% of respondents claimed that positive online reviews influence buying decisions (Dimensional Research)
- Customer reviews create 74% increase in product conversion. (People Claim)
Video Vs Text
Video testimonials are engaging and more convincing than text testimonials. If you have a satisfied customer, why not capture their testimonial and use to its full potential?
- 65% of your audience are visual learners. (WebDAM)
- 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. (Hubspot)
- Website visitors who view video stay on a website an average of 2 minutes longer. (ComScore)
- Visual Content is more than 40x more likely to get shared on social media than other types of Content. (Hubspot)
Conclusion
By including video testimonials directly within your website you are giving customers the information they need to make a buying decision. Video testimonials on your website provide SEO value and drive traffic to your site. So you can see that video testimonials play a big part for your consumers and if you aren’t capturing and showcasing your current customers’ praise, you are missing out! With the stats to back us up, we feel confident to say a company with testimonials vs one without any - will generate more leads and close more sales.
How To Get Them
If you’ve got happy customers, capture them! If they are not local, you can still get them to provide you with a video testimonial remotely. Some ideas could be a Facebook post asking your customers to share their experience via video, send out an email asking them to shoot a video about why they love/use your business or run a contest to ask customers to creatively show how they use your products.
If you’d like to learn more about capturing effective testimonials, check out our next blog; Video Testimonials - How To Get Them.
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