Video Marketing on Social Media
Clayton Menyweather • December 1, 2020
Did you know that visual content such as video used on social media is 40 times more likely to get shared than all text?
So how can you use video throughout multiple platforms to not only improve your SEO but to engage your customers? Here are a few tips to get your well on your way!
Content
You need to capture attention within the first couple of seconds. The idea of a video is to give great information in short bursts in a way that will hold attention and also make them want more. However, make sure you don’t waste their time - ensure the video's intention is clear right at the start so that you can capture the right audience for your video. Keep it short and simple and try to be unique and to the point. Keep on one track and if you want to cover multiple subjects - make multiple videos. Always keep in mind your call to action and ensure your content is engaging enough to encourage customers to click through.
We should always aim for interaction with the viewer, through posts or videos to use on social platforms. Do you want them to message you, visit your website or share your video? You need to make this clear at the end of your interesting content and then measure your video’s response to track what customers responded to well and what wasn’t. A great indicator that your video content was successful is the amount of clicks or follow through with the call to action you provided!
Branding
Done right, videos can be used on your website, through social media and other platforms you use. Ensure all media you post has headlines and descriptions so that search engines can find it and don’t forget to add your hashtags and add tags to increase your search results! Logos act as a link between a company and customers so don’t forget to put your logo on your video! As your video is being seen and shared, it is important your brand is getting just as much exposure. High quality video is so important to give your brand and company credibility. Background noise for example is really unprofessional and can distract from what message you are trying to get across!
Video Ideas
What’s trending NOW? Stay relevant to news stories and what’s going viral. Video can be made quickly and if you can incorporate your brand into the social conversations, you will be more relevant to your customers. Videos are a great tool for humanising your business. Behind the scenes videos are amazing to build rapport, show your business environment and show people why they'd want to work with you. Also keep in mind to not make all of your videos purely business -, mix it up to keep it fun and entertaining.
Showing yourself and your team in your marketing is so important right now and high-quality video will impress even more! You don't have to overthink your video marketing ideas, short and sharp is best and can be about; why choose your business, your business story, helpful hints or how-to, shout out to other businesses, thanking your customers, customer testimonial, interviews, case studies.
Our Video Process
At Little Pig Consulting, we take away the fear of being on camera by coaching you through the entire process and making you feel comfortable in front of the lens. Knowing what to say can be difficult but you’re not alone. We won’t just press record and walk away, we work with you every step of the way to put together a script that really shows off who you are. Editing! It’s what we do. So even if it does take five or ten or twenty takes to get that exact wording you like, all that matters is the final product.
There has never been a better time to get started with video in your business. Video brings the human element back to your business, making you seem more authentic and approachable. We can help you tell your story and highlight your business through video with incredible aerial videos and photography – created by a CASA approved pilot. Contact us today!
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