6 Advantages of Using Social Media Marketing
Clayton Menyweather • February 2, 2021
There are a number of reasons why you should use social media in your marketing strategy.
With everyone communicating through Facebook, watching YouTube and posting pictures to Instagram, it is not surprising to learn that your target audience is actively using these platforms. Below are 6 Advantages of using social media marketing as part of your marketing strategy.
1 | Brand Recognition
Gaining brand recognition is possibly the single most important goal for your business and social media is the perfect gateway to promote your business in a cost-effective way. Social media increases your reach, allowing you to market to your local area, regionally or even globally. If you ensure your brand stands out creating content that is unique, effective and captivating then your potential customers will be looking at your brand. Consumers want to buy from brands they know, trust and really connect with.
2 | Generate Conversation
Social media is more personal than other forms of marketing and allows you to really connect with your customers. Engaging content that will generate a conversation about your products and brand will ensure consumers know there is a real person behind the brand. Social media efforts should aim to increase engagement, creating content that creates natural conversations and ensure consumers communicate about your business with their network.
3 | Build Connections
You can attract new customers to your business and build strong relationships with existing customers like never before. If you take the time to read your audience’s comments, conversations around your brand or industry and watch trends your audience follows, you’ll be able to create content that is most relevant and ensure you’re building meaningful connections.
4 | Share Your Story
Social media marketing can help you promote your business in ways that otherwise wouldn’t be possible with a limited budget. Traditional marketing wouldn’t allow you to share your brand effectively, however by using social media to showcase your brand consistency and professionalism you will show your business credibility. Couple this with customer testimonials, meaningful ‘why choose us’ posts and images of current clients and you will be building a strong story of about your business.
5 | Get Creative
Audiences have a natural attraction to visual mediums. Youtube is the number one most popular social media sites in Australia, showing that video will capture your audience. So mix up content, from creative graphic design, GIF animations, short and fun video and eye-capturing photography! Watch your analytics to see what your audience is enjoying the most and keep delivering what is building the most reach for your posts.
6 | Prove Your Service
Social media has become yet another avenue for customers to contact you. Whether it is through commenting, reviewing your company or messaging your page, it is expected that businesses respond. How you respond will possibly be seen by your entire audience so ensure you keep brand consistent and deliver on the customer service they expect.
We are an experienced social media marketing agency in Toowoomba that have proven social media strategies that work for our clients. From graphic design, GIF animation, video, photography, branding and identity – we’ve got you covered. If you would like to discuss how you can make social media work for your business, book a free 45min consultation today!
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