Video Is King but Why?
Clayton Menyweather • August 16, 2021
In social media marketing circles people keep saying “Video is King”, but why is that? Why are we pushed towards video in order to interact with our potential viewers or customers?
Creating a fully produced video takes a lot of effort, time, and if you don’t have the know-how, it can also cost money.
Is it worth all the energy and money when I can just post a photo of my product? A picture says a thousand words after all, doesn’t it? Well how about I give you 25 photos per second and see how much you can say.
- Moving with the trend 25fps at a time
A good example of video taking over the humble photograph is Instagram’s announcement last month. Instagram, a platform created as a 1:1 photo sharing medium has been forced to evolve to keep up with it’s audience’s hunger for video content.
Adam Mosseri the head of Instagram on 1 July 2021 stated (in a video mind you) that Instagram is no longer just a photo sharing app (Adam Mosseri, Instagram). With the emergence of TikTok (the most downloaded non-gaming app in 2021), Facebook videos, and the ongoing popularity of video juggernaut Youtube they have had to move with the trend and create a video space on their platform.
Video has become the go to marketing solution with: - 54% of consumers wanting to see more video content from a brand or business they support. (Must Know Video Marketing Stats for 2021)
- Why Video?
Video can give a viewer so much more depth into what you are trying to say than a photo can. It has the advantage of being able to move within 3D space. You can walk people through a place, show all the angles of an item and look down the lens and connect with your viewer face-to-face.
You can depict tone and emotion through music and voice. Kevin Allocca Head of Culture and Trends at YouTube describes ‘video as a tool for facilitating a sense of connection’.
I am a visual learner as is 65% of the human race and visual cues are more helpful in understanding a product or service. (Must Know Video Marketing Stats for 2021).
94% of marketers feel that video marketing increases the customers’ understanding of their product or service.
In Summary
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