How To Build Engagement

If you are a business utilising social media as a marketing platform, you’ll be wanting engagement with your existing or potential customers. Or at the very least stopping people from simply scrolling past!

So what can you do? We will share with you what we know…



It’s Hard

So let’s get the fact that what you’re trying to achieve is hard. Why? Three big reasons;

1. On average we are seeing 5000 ads a day (in and outside of social platforms)
2. Facebooks’ algorithm has changed throttling businesses organic posts and focusing on friends and family
3. People are scrolling faster - deciding if they are interested in contect much quicker

So how can you as a business connect with your audience and stop them from scrolling past?

Know your customer

It is easier to engage with your ideal customer if you know who they are. You can speak their language and create content that speaks to them specifically. This is a case of quality over quantity. Targeting your client at the very beginning will drive your social media efforts going forward. 

So how do you know or find out? Each social feed has data and analytics. Look at what you are doing, what is working, age group and gender of your audience and use these to start experimenting more with what is actually driving YOUR audience engagement. Once you have the data, it will be easier for you to make informed decisions on what is scroll-stopping for your audience moving forward.

Be a scroll-stopper

When you are trying to get attention, what do you do? You are bold. Stay true to your brand, keep it real and build emotion. Sounds hard but you can do it. 

1. Use animations and colours that catch attention
2. Find a way to stand out with your uniqueness
3. Show your face with obvious emotion

Building these three tips into a post is a sure fire way to stop scrollers. At the end of the day, the more emotion you can build into your design the more likely you are to get engagement.

Use Video

It is a fact that video is the best way to communicate when using social platforms and engage with your audience. Don’t be scared - a standout video can be simple, just ensure you hook your viewer ASAP.

1. Feature people as consumers are naturally drawn to human faces
2. Flash your logo to drive your brand association
3. Have an intriguing set-up such as a quick movement or graphic that sparks curiosity
4. Focus on Problem Solution

We also recommend including captions on all of your videos as most videos are now viewed on mobiles.