5 Ways To Engage With Your Customers Using Social Media

Social media is a platform for building connections. Be it with friends, family, or even complete strangers. Perhaps you think that people aren’t looking to form such connections to brands or businesses? Well, as it turns out, that’s exactly what consumers are looking for.

Social media is by far the most popular way consumers want businesses to contact them. Moreover, that same report found that when customers feel a connection with a brand over social media, 57% will increase their spending, and 76% will choose that brand over any other competitor.

Social media is perhaps the most important tool any brand could be using today. It does the same job as buying advertisements or staffing customer support. But it also does more than that, it helps your brand build a personality, and tell its story.

How To Do This?

So, how are you going to use social media to engage with your customers? Here are some tips for keeping your customers engaged with your brand:

Regularly Check and Respond To Comments

It has been found that social media is by far the most popular way for customers to connect with businesses. You should be constantly checking your page for people asking for help. Fast responses are a must! So, you should be checking the comments all throughout your day. 

Don’t just respond to questions, though. Reward people for interacting with your page by acknowledging their efforts. 

Don’t Always Push The Product

If every single post you make on social media is an ad, then people will eventually begin to ignore your posts, or worse, unfollow you. Instead, use your page to show off your business’s personality, the human behind the brand. Be it a cute picture, an inspirational quote, or a funny joke, breaking up the ads with genuine and interesting posts will have your users looking at your page as more than just an advertisement.

Give Your Customers Updates

Social media is the best place for your customers to learn of new services or products being offered. Do you have a limited time sale? Are you discontinuing a well-beloved product? Social media will be the place for people to find out and they’ll keep on coming back to your page to know.

Encourage User Generated Content

A great way to really engage with your customers is to get them making content related to your brand. Share posts, photos and videos other people post on your page (with the creator’s permission, of course). Once users see that making such posts can get them on your page it will encourage others to make their own content related to your brand.

And if you really want to get user generated content then maybe you should start offering some more tangible rewards.

Host Contests

Begin hosting a contest on your social media page and you will find users regularly coming back to check for the next one. Contests are a sure-fire way of getting people to interact with your posts, even if only for a chance to win something. If contests reward people for sharing your posts, or even better, making their own content related to your brand, then you are offering incentive for people to market your brand for you.