Why Your Business Should Be Posting On Social Media

Perhaps you don’t think your business needs a social media presence…

But whether you’re a butcher, a baker, or a candlestick maker, posting regularly to social media can do wonders for your business.

Here are some things social media can do for you...

Advertise For Free

Since the first company produced its first product it’s been the simple truth that if you wanted to draw new customers to your business you had to advertise that you even existed. You can’t wait for people to go hunting you down. In the days of yore, you would have to rely on buying advertisements on the radio, the television, or your local newspaper. But today, we have the internet. 

Facebook alone gets more than a billion users every day, and it is entirely free to post on this platform, be it personal or for business. You can increase your odds by creating a Facebook ad campaign, but even just posting organically can build your brand on social media.

Improve Search Engine Optimization

Search Engine Optimization (or SEO) is the process of improving the quality and quantity of traffic to your website or web page from search engines. SEO targets unpaid traffic rather than paid traffic through advertising platforms like Google Ads. 

Anytime you use a search engine a program is sent out into the internet, hunting for the words you typed into the search bar. When it finds websites containing those words it brings them back and displays them for you.

So, it stands to reason, the more words on your website the more likely you are to get hits anytime something is searched online. This idea translates to social media as well, the more posts you make, the more likely you are to show up in searches. Websites like Facebook and Google are also known for rewarding frequent use by giving your posts higher priority over sites that lie stagnant.

Instantly Engage With Your Customers

Social media posts have the handy feature of allowing viewers to comment on the post. This allows your customers to let you know exactly what they think of the post and to ask any questions they have. You can respond to these comments and answer and questions asked as easily as you would interact with anyone on social media. No hold times, no red tape. Engaging with your customers directly like this also gives you a chance to show your personality and build your online brand for all to see.

Gain Access to Online Analytics

When posting on websites like Facebook, you have access to the analytics related to your posts. From there you can gather concrete evidence about your target audience. What is the ratio of men to women? What is their age range? Income bracket? What exact content are they engaging with? What content do they hate? This might have been a service you would have had to pay another business hundreds of dollars to provide, and now it’s yours at the click of a button.