What Does Social Media Marketing Include?

If you have recognised what social media could mean for your business, then your next step is working out if you can fulfil this marketing need within your business currently. Some businesses find they don’t have the capabilities; whether in time, knowledge or where to start. If this is the case, jumping onto google and facebook to see who can help is next - followed by the all important question - what does social media marketing include?

We can’t answer for every social media marketing business out there, but here is a rundown of what you can expect when you join with Little Pig Consulting for your social media marketing.

So let's jump into it...

Get to know you

Whether you are located in Toowoomba and the Darling Downs and we can meet face to face or we need to consult via phone / zoom, we spend time getting to know you and your business. We want to drag out from you all of your knowledge and passion and ask the questions that your customers want to know. 

Once we have an idea of your business and branding, we want to know your ideal customer. Who are you talking to? If we are talking to young mothers, teens or farmers, we need to speak their language and resonate with them. So what is next?

Work together

We can’t do this process on our own. Good social media marketing needs constant input from our client. We want to know what you are up to - what is interesting about your business right now and also ALL the photos. Getting you to be a selfie star is our number one goal - but if that doesn’t work - we want all the behind the scenes you can send us. 

We know that organic photos and photos with people (staff and customers) will get more attention than anything we ‘curate.’ Mini videos, boomerangs, fails, views from your place of business - we want it all! Help us tell your story and what is behind your brand.

If you are a family based business, even consider sharing some personal images and stories. It is all about getting your social clients - potential and current - to build a closer relationship with your business and we can’t achieve that without you! 

Golden rules

We know that consumers don’t enjoy being “sold to” on social media. Here at Little Pig Consulting, we follow golden rules that our posts will fall into these three categories and we refer to them as the 3 E’s. Engage, Entertain, Educate. Yes, we can do some sales posts but rarely and between the more important E posts.

Schedule

We make sure your content is posted at the best possible time. After we’ve created your schedule for the month, complete with accompanying text and hashtags, we schedule your social media posts to any and all platforms you’re on.

All you have to do is check over the posts and engage directly with any customers that comment on your posts - leave the rest to us!

Measurable

We check monthly on how your social media marketing is going for your business. We measure against previous months and years, delve into your audience to see that we are in fact talking to your ideal client and check on your Google My Business results.

This information shows us what your customers are engaging with, what is making them visit your website / brand and helps us to make sure we're giving your business the marketing results you’ve engaged us for. 

In Summary

If you are struggling with being consistent with your social media marketing and know that you could achieve so much more, we are ready to help today! 

We are an experienced Digital Marketing Agency in Toowoomba that have proven social media strategies that work for our clients with reporting to prove it! If you would like to discuss how we can start social media marketing for your business, book a free 45 min consultation today.