Video Testimonials - How To Get Them
Clayton Menyweather • November 1, 2020
A tried and tested guide on how to get customer video testimonials.
If you’ve read our blog on Video Testimonials - Yes you need them, then you are probably wondering what the best way to go about getting them is. At Little Pig Consulting, we’ve worked with dozens of clients to capture valuable video testimonials for their business. Below is a tried and tested guide that we offer our clients on how to get video testimonials from customers.
1 | Ask Happy Clients
It seems super simple to just ask - but be specific about who you ask. Check out the feedback you’ve already received from your customers and email or call the clients who seem happiest with your brand. If they respond positively, check that their testimonial will be substantial enough to invest in by asking a few questions.
2 | Guide The Testimonial
We recommend a simple question structure to help your clients build you an effective testimonial story. Request them to talk about how your business has helped them, why they chose you or prefer you over your competitors, whether they’d recommend you and details they’d like to share about their experience.
3 | Explaining The Benefit
You don’t want your testimonial to feeling forced or flat so don’t hesitate in explaining the importance of the testimonial to your business. Mention that their positive and honest feedback will help potential customers. If you are able to get a business to business B2B testimonial, let them know that their business will also benefit from the exposure to a wider audience.
4 | Offer To Interview
Lack of confidence to speak in front of a camera alone can sometimes deter a really awesome testimonial client, so offer to interview them. This takes the pressure off and allows them to simply answer questions. Our best tip is to give them the questions beforehand so they can prepare, allowing their confidence to grow before the interview, which will come across as more convincing in the testimonial.
5 | Grab them Immediately
If you have the ability to capture a video testimonial on the spot (directly after a positive experience), then this is a moment you should definitely capitalise on! If you run events or have the ability to set up a video booth, have one ready to go where your customers can shoot a quick video about their experience. That or you can mount an iPad in your office or storefront and when a customer has a great experience, give them the opportunity to rave about you there and then!
6 | Hire Professionals
If you still feel unsure that you can produce a quality video testimonial yourself, our skilled videographers in Toowoomba are here to help. We will coordinate all aspects of capturing your testimonial and coordinate with you and your client through the entire process to make sure everyone feels comfortable in front of the lens.
Produced well, video testimonials are valuable digital content that businesses can use to boost credibility and increasing conversions across a variety of platforms. Contact us for a free 45min consultation today!
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