Tips and Tricks For Getting Clicks On Social Media

As of 2022, there are close to 3 billion users on Facebook alone. That's over a third of the world's population! When you add in Twitter and Instagram, there is a total of more than 4.5 billion social media accounts around the globe.

With so many users, social media management has become the most wide-spread form of marketing ever seen, which you can use entirely for free!

But when everyone is posting and advertising on these sites, how do you stand out from the crowd? Use the following tips and tricks to avoid getting lost in the sea of clickbait and paid-ads....

Write Compelling Headlines

The thing that grabs the attention of the reader is the title. It informs the reader what the blog is about so they know whether they want to open the link. But with some tweaking it can do more than that; it can convince them that they should. Including a ‘call to action’ in your title has been proven to draw in more customers. A call to action tells your target audience what they should be doing once they have read your article. For example, “Tips and tricks for getting clicks on social media”.

Post With an Accompanying Image

A relevant, eye-catching image is essential when posting on social media. The image should be clear and simple. Use an image that is thumbnail sized or crop a regular image to suit your needs. Avoid using an image with text as text on the image can make it seem cluttered combined with the headline and meta text already attached. This text makes any text on the image redundant anyhow.

Use the Right Keywords

Make use of keywords in your articles. If you’re a carpenter selling rocking-chairs in the Brisbane area, make use of those words in your article. When people search for things on the internet the algorithms scan the internet for the exact words they searched in. More importantly, in this case, those words are also kept track of by the algorithm so it can show the user things it may be interested in. If people have been searching up rocking chairs on Google, there is a good chance of them being shown links and ads for rocking chairs across their social media sites.

Write Infotainment

If people are clicking on your links you need to keep their interest. The use of keywords should have you showing up in the feeds of people who already care about your topic, now you need to keep their attention. If people actually enjoy reading your content you’ll see these people opening your links every time it pops up on their feed.

Customise Your Links

Unfortunately, we can’t always get the exact web address we want and are sometimes left with lines of text filled with random numbers and symbols. A long, unsightly link can sometimes come across as unprofessional or off-putting to a reader, dissuading them from following the link. Luckily, there is an easy solution. URL shortening programs, such as Bitly.com, can shorten those links to something a little easier on the eyes.

In Summary

It can be hard to stand out from the crowd on social media. It is definitely worth the investment though as it can be very lucrative for your business to find a way to appeal to your market in the bustling business districts of social media.

Do you want to learn more about boosting your social media presence? Book a free 45 min consultation with Little Pig Consulting and talk to a professional.