Creative, Fun & Keeping it Social
Clayton Menyweather • June 10, 2020
Our top 10 tips for your business social media.
If you have an effective presence on social networks, this can easily translate into your business by gaining leads, improving relationships and reaching audiences you may otherwise have been unable.
We’ve been working with numerous clients to grow their businesses social media presence and we wanted to let you in on our top tips of how we believe you can get the best from your social networking efforts!
1 | Consistency
We always recommend branding on all posts for our clients through the use of branding colours and logos. We keep the language similar and post content that is always on brand and then translate the same visual content via different posts on all the networks to ensure brand consistency.
2 | Engaging Content
Engagement is TOUGH on social media these days! People are consuming it, but are tough to get engagement from. We love to look but have become very passive. Therefore, it is important to be creative in showing your expertise. Creating content that can start a conversation and show your brand in an honest way. It's also EXTREMELY important to KEEP IT SOCIAL!
3 | Build on Relationships
Just like you need to keep in touch with friends, building relationships on Networks is about engaging with your followers regularly.
4 | Family Owned
Some of our clients are choosing not to show their children in their social media networks and there are still creative ways to promote your family when you’re a family-owned business and still maintain your privacy.
5 | Interact
We encourage our clients to give free and helpful content to build their reputation as the go-to in their field. However to follow this up, always respond to questions or comments.
6 | Ask a favour
Don’t be afraid to ask your personal connections and clients for recommendations on your networks. You can also encourage them to interact with your posts to start momentum.
7 | Entertain
There is a 1 in 10 rule that we follow and is highly recommended in social media - meaning only 1 in every 10 posts is a sales post. The rest is entertaining, informing and interacting!
8 | Different Content
There are multiple social platforms and we don’t always share the same static posts on every one. Instead, we encourage our clients to talk business on LinkedIn and keep Facebook casual and engaging for example.
9 | Images
It is now well known that photos and videos outperform text. We offer our clients visuals for every curated post and where we can, use animation to further the appeal to their audience.
10 | Tagging
We are passionate advocates of tagging / praising businesses and building connections with those that you support and support you!
Lastly - be creative and fun! This is the best way to get engagement and to help posts go viral. We always try to mix up content, ensuring there is an element of fun, education, behind the scenes, job spotlights, sharing relevant or inspirational posts and in general, keeping wording conversational.
A marketing plan can play a vital role in business success. Recognising the importance of accurate and suitable marketing plans and implementing them is crucial.
While social media is great it's just a piece of the puzzle. One of the biggest reasons to have a business website is that it gives you an extra opportunity to show up in Google results.
Your website is a big part of your business’s face online. It’s not just about having a website that works; it’s about having one that works for your business today.