4 Reasons You Should Update Your Website Design

Because you want to make a good first impression.

Here’s a cliché; first impressions matter. But, like most clichés, it’s one because it’s true. Within the first few seconds of opening your website users will either make the decision to keep reading or to try their luck with a different one. 

Your website is actively marketing your business and its quality reflects upon you. The first time they see your website people are going to make a snap judgement whether your business seems professional. If it is of poor quality, people will assume your work is too.

Because you need to improve user experience.

We want to make the experience as easy as possible for the user. If your website is filled with confusing instructions, broken links or frustrating layouts, most customers will leave immediately, leaving for a site that doesn’t require effort to navigate. Even those who stick with it will be left with a negative first impression. That’s why it’s so important to make the user experience as smooth and easy as possible.  You want to make hiring you the easiest thing they’ve ever done. The faster they navigate the site, the faster you get a new client.

Because you need to match your competitors.

If someone needs a plumber, odds are they’re going to be searching ‘plumber’ online and clicking on the first link they see. If they open a shoddy looking webpage with an outdated design, they’re not going to be assured in the quality of your work. In a couple seconds they can find a different website, with a better design that assures them they’ll be receiving a quality service. You could perform twice as well as your competitor, it doesn’t matter if the customer never has the chance to find out.

Because it’s easier than ever.

To be honest, one of the biggest reasons you shouldn’t be putting off your websites update is because, these days, it is so easy to do. With a slew of tutorials online, there are step by step guides on how to bring your website to the next level. There are even websites like Squarespace, that are dedicated solely to selling you pre-made website designs.

All you need to do is purchase one of these designs and write your business’ information in. Hit publish and you have a fancy new website ready to go.  However, choosing the right design can be daunting and navigating such programs can be tricky. But don’t worry, there are plenty of people to help.