12 Reasons Your Website Needs a Redesign

1. Visual Appeal

Appealing design principles can change over time, and you want your website to reflect your brand well. A successful website will both look professional and provide valuable information to present you as an expert in your field. A website needs to be updated periodically to keep it fresh and relevant. This includes adding new content, updating images and changing colours and fonts to align with your branding. It also helps to add new features such as blogs, forums, social media links, etc.

2. Stock photos

When you first had your website created, you may have relied on stock photos if you did not have photography done for your business. Good photos can take your website to the next level and is another way to present the message of your business. Finding a photographer specialising in branding is critical to have high-quality photos that can be used on your website and social media.

3. Effective use of calls to actions

Does your website effectively use calls to action to guide your visitors’ journeys? These buttons or links are critical in improving your click-through rate (CTR) and capturing a potential customer’s interest in your business from your landing page and throughout your website.

4. Content

Completing a website redesign is an opportunity to review how your website looks and how current your content is. Even if your content is factually correct, re-writing it to be simple and on target can be more effective for those visiting your website, converting them into customers.

5. Responsive & Mobile Friendly

With mobile phone usage on the rise, it is essential that your website has a responsive design making it mobile-friendly. This ensures your potential customers when using your website are presented with a quick and smooth experience, delivering a good impression of your brand. If you haven’t updated your website in a while there is a good chance the responsiveness of your site does not compete with fresh websites. A well designed website makes use of mobile specific tools to ensure the mobile site runs just as smoothly as the desktop (e.g. compressed images,

6. Website Speed

How fast your website loads is a major factor in whether a visitor stays or leaves to view a different site without returning. There may be elements that need to be changed or removed to give your website a speed boost. Google Page Speed Insights is one of many great tools that provides insight into how fast your website loads, and what you can improve to reduce the risk of potential customers not viewing your site.

7. Technique & Coding

Web development is constantly evolving. The tools and languages used to build websites change over time to meet the needs of the technology our customers are using and to meet accessibility criteria. If it has been a few years since your site was created, more than likely there is extra code or additional code that needs to be added to keep your website up to date.

8. Measuring Effectiveness

To be able to track how effective your website is, it needs to have the necessary tools. Older websites built before tracking was available will not have these, and you could be missing out on vital data showing where you need to improve your online presence, how your customers use your website and opportunities for growth.

9. SEO & Website Updates

Search engines regard fresh content as the most current for consumers. Without regular updates, your website can easily fall in the rankings, reducing the opportunities for your website to be the one visited by potential customers. Search Engine Optimisation (SEO) is a hugely important part of marketing your website. Reviewing the keywords you are targeting and freshening up your content ensures that search engine algorithms are bumping up your website to appear higher in search results.

10. Provide Easy Navigation

A good user experience means that visitors can easily find what they're looking for without digging through pages of irrelevant information. An essential part of providing a good user experience is to make certain your website is easy to navigate. If customers have a difficult time navigating through your website their journey can be negatively affected, raising your bounce rate.

11. Is Your Bounce Rate Favourable?

Bounce rate refers to the percentage of visitors to your website who leave after only viewing one page. A high bounce rate is an indicator that your website is outdated or not performing well. Visitors may not be finding what they are looking for quickly or don’t like your website's look, so they are leaving to find information elsewhere. If your bounce rate is not favourable, redesigning your website can improve this.

12. You’ll Reduce Your Risk of Getting Hacked

Having an online presence is essential for businesses, and you must ensure you reduce the risk of your website and social media getting hacked. Security flaws can arise regardless of age. However, the likelihood of such flaws arising on an older site is higher due to the fact that it uses older technologies and coding practices.